Agenda
The full Summit agenda will be published soon - in the meantime, here are some topics and panels for this year:
Keynote:
Orcs eat Birds – a mobile fairy tale gone bad
Carsten Van-Husen, CEO, Gameforge
Granted, there is a certain charm surrounding the shiny mobile space. But who would have thought that in the land of colorful candy the reality can strike hard. Going casual is proclaimed to be the way to success and a look at the worldwide market all too often fuels this assertion. In his talk Carsten van Husen will see behind the glittering curtain, presenting a different approach of how to tackle mobile.
Featured Session:
Take the Reins: Control your Data before It Controls You"
Amitai Golub, Data Mining Analyst, Innogames GmbH
How do we make sure we deliver meaningful insights and are not held back by spreadsheets and reporting? In today's cutthroat gaming industry understanding what our customers are doing is no longer enough, we need to understand what they will do. We present the process and practices we use to find and create value from our data, without getting bogged down by spreadsheets, and the results thereof.
Panel Discussions
Mobile Advertising Challenges
As the mobile advertising ecosystem matures, we're getting to face issues that affect both advertisers and publishers, some similar to known issues in web advertising, and some new and unique to mobile. Among the issues: Click frauds, optimization, making sure we attract the right users and more. In this panel we’ll explore these challenges and current solutions.
Appstore Strategies
Getting an app to an appstore is easy, but getting it noticed – that’s a different ball game. In this panel we’ll get expert tips on what works and what doesn’t. What are the common mistakes, and what are the overlooked simple actions that can boost an app visibility. We’ll get the angle of the app store platforms themselves and also the angle of successful app developers.
Measuring your way to success with smart Analytics
With today’s technologies anything in your app or game can be measured and analyzed. What are the most important metrics for app developers? What are the recommended techniques and tools? Can you “overdo” analytics? In this panel we’ll get insider tips from analytics experts and hear about case studies of app developers who took analytics to the next level.
Acquiring the right kind of users (in the right kind of budget)
We all know that user acquisition is costly, and getting even more expensive. Moreover, we know that not all users were created equal, and you may end up spending a lot of UA efforts and get users who don’t stay for long. Are there smart techniques to gear UA efforts for users who would best “click” with your app? Does It all boil down to the $$$ you spend? Is the world really divided only to non-paying users and whales? We’ll address these issues with User Acquisition experts.
The Freemium Game – Creating a Virtual Economy that lasts
Freemium games have caught some heat in the media recently, but are still the best route for game developers and publishers. What is the right balance between a good enough experience even for free, while offering paid-only perks that boosts that experience? How to offer paid items at the right price point, at the right time for the right users? We’ll hear from game developers about experiences that worked, and some that didn’t…
Mobile Video Advertising – trends and near future
If there’s one word people in mobile adtech heard this year the most – it’s Video… While video ad spend is rising, it seems that this relatively new format has yet to be “cracked” and figured out completely. This panel will talk about the challenges in video ads both for advertisers and publishers and explore what the future holds for mobile video ads, according to current experts’ predictions, and market trends.
Keynote:
Orcs eat Birds – a mobile fairy tale gone bad
Carsten Van-Husen, CEO, Gameforge
Granted, there is a certain charm surrounding the shiny mobile space. But who would have thought that in the land of colorful candy the reality can strike hard. Going casual is proclaimed to be the way to success and a look at the worldwide market all too often fuels this assertion. In his talk Carsten van Husen will see behind the glittering curtain, presenting a different approach of how to tackle mobile.
Featured Session:
Take the Reins: Control your Data before It Controls You"
Amitai Golub, Data Mining Analyst, Innogames GmbH
How do we make sure we deliver meaningful insights and are not held back by spreadsheets and reporting? In today's cutthroat gaming industry understanding what our customers are doing is no longer enough, we need to understand what they will do. We present the process and practices we use to find and create value from our data, without getting bogged down by spreadsheets, and the results thereof.
Panel Discussions
Mobile Advertising Challenges
As the mobile advertising ecosystem matures, we're getting to face issues that affect both advertisers and publishers, some similar to known issues in web advertising, and some new and unique to mobile. Among the issues: Click frauds, optimization, making sure we attract the right users and more. In this panel we’ll explore these challenges and current solutions.
Appstore Strategies
Getting an app to an appstore is easy, but getting it noticed – that’s a different ball game. In this panel we’ll get expert tips on what works and what doesn’t. What are the common mistakes, and what are the overlooked simple actions that can boost an app visibility. We’ll get the angle of the app store platforms themselves and also the angle of successful app developers.
Measuring your way to success with smart Analytics
With today’s technologies anything in your app or game can be measured and analyzed. What are the most important metrics for app developers? What are the recommended techniques and tools? Can you “overdo” analytics? In this panel we’ll get insider tips from analytics experts and hear about case studies of app developers who took analytics to the next level.
Acquiring the right kind of users (in the right kind of budget)
We all know that user acquisition is costly, and getting even more expensive. Moreover, we know that not all users were created equal, and you may end up spending a lot of UA efforts and get users who don’t stay for long. Are there smart techniques to gear UA efforts for users who would best “click” with your app? Does It all boil down to the $$$ you spend? Is the world really divided only to non-paying users and whales? We’ll address these issues with User Acquisition experts.
The Freemium Game – Creating a Virtual Economy that lasts
Freemium games have caught some heat in the media recently, but are still the best route for game developers and publishers. What is the right balance between a good enough experience even for free, while offering paid-only perks that boosts that experience? How to offer paid items at the right price point, at the right time for the right users? We’ll hear from game developers about experiences that worked, and some that didn’t…
Mobile Video Advertising – trends and near future
If there’s one word people in mobile adtech heard this year the most – it’s Video… While video ad spend is rising, it seems that this relatively new format has yet to be “cracked” and figured out completely. This panel will talk about the challenges in video ads both for advertisers and publishers and explore what the future holds for mobile video ads, according to current experts’ predictions, and market trends.
