The money talk! Turn installs to $$$
Mobile app marketing hands-on workshop
Dec.3, 2014 @ Feature, Herzliya

The Summit is glad to offer an expert workshop that takes place on Dec.3, the day after the Summit. 
Note: This Workshop requires separate registration here, a regular Summit ticket does not include it)
Workshop Overview

Everyone knows they need to start with installs. That’s a no brainer. But what happens next?

There is a tight link between using specific tactics and achieving highly engaged users who generate revenues. What are these specific tactics? Very few people in our industry are well trained in these tactics, hence know how to scale up, big time! That’s exactly what we are going to discuss in this practical workshop, so join us to learn about

  • How to establish specific metrics around user engagement and monetization
  • Specific engagement strategies for each of the popular business models (In-app purchases, advertising, commerce)
  •  Specific tips per selected app categories (games, utility…)
  • How to move users in the funnel –install > recurring usage > high engagement > monetization
  • How to calculate and optimize user lifetime value for your app
  • How to scale up your business through smart acquisition (that maintains positive ROI)

The workshop will include use cases examples with actual numbers to work with– it’s all about providing practical training!

If you are willing to share numbers and want us to discuss your specific case we can do that too – just let us know.

Who should attend this workshop?
  • App professionals who take care of their apps’ business aspects (marketing, sales, BizDev…)
  • Consumer brands marketers who are responsible for their brand’s mobile strategy

Language - the workshop will be held in Hebrew. We may open also an English speaking group depending on demand, so if you're interested please contact us.

Agenda

9:00-9:30 : Coffee and gathering
 
9:30-9:45 : A short intro - Workshop goals, agenda and speakers
 
9:45 – 10:15 : Setting the stage: Industry Stats – growth, engagement and revenues
 
10:15-11:20 : Engagement campaigns pre-requisites – tracking and opening communication channels
 
11:20-11:35 : Coffee break
 
11:35-12:20 : Defining the baseline for monetization – methods and examples for measuring user LTV  and ARPAU
 
12:20-13:30 : Mapping your app’s key engagement events – The right users to monetize on
 
13:30-14:15 : Lunch
 
14:15-15:35 : Hands-on engagement campaign management and tools
 
15:35-16:20 :Few words about monetization strategies!
 
16:20-16:35 : Coffee break
 
16:35-16:55 : Some practical tips
 
16:55-17:00:  Summary and closing
Workshop Speakers

This workshop will be delivered by Einav Laviv and Tsipi Joseph, mobile app marketing experts and co-founders of Appgo2market, a freemium website is a Do-it yourself mobile app marketing center, that trains developers on how to define and execute their marketing activities to meet and exceed their distribution, engagement and monetization goals. 
Tsipi Joseph, Co-Founder, Appgo2market

Tsipi Joseph is an established mobile-app marketing expert and a co-founder of Appgo2market, that is all about helping app professionals achieve their business goals. Tsipi has a diverse experience in the mobile industry from companies like Comverse, Telmap, Intel and many mobile apps in various stages and levels of success, budgets and investment status.

Tsipi fell in love and decided to stay in the mobile app industry after falling out of love with several other industries such as medical imaging, advertising and financial services. Tsipi was part of or managed the marketing organizations of several companies. We already mentioned Comverse and Telmap, but the US Association of National Advertisers, the global professional services firm Ernst & Young in New York, and Orex, a medical imaging company are also on the list.

Tsipi has BA in Economics and an MBA with a specialization in international marketing.
Einav Laviv, Co-Founder, Appgo2market

Einav laviv is an established mobile-app marketing expert and a co-founder of Appgo2market Inc., that is all about mobile-app marketing. 

Einav has been around the mobile industry block for years. While working at Eurofun (Dori media) she sourced mobile content from the largest entertainment brands in the world. She played a key role in the Telmap consumer apps team, managing the day-to-day business and marketing aspects of the company’s apps in EMEA.

Einav has a BA in social science and an MA in Cognitive Phycology from TAU

Workshop
Speakers:

Picture
Tsipi Joseph, Co-Founder, Appgo2market
Picture
Einav Laviv, Co-Founder, Appgo2market